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Beeline ((ロシア語:Билайн)), earlier Bee Line GSM ((ロシア語:Би Лайн GSM)) is a Russian telecommunications brand by OJSC VimpelCom. OJSC VimpelCom is a Russia's third-largest wireless〔(【引用サイトリンク】title=Ъ-Газета - "МегаФон" больше не третий )〕 and second-largest telecommunications operator.〔(【引用サイトリンク】title=Интернет-издание о высоких технологиях )〕〔(【引用サイトリンク】title=Ъ - «Большая тройка» отчиталась )〕 Its headquarters is located in Moscow.〔(【引用サイトリンク】title=VimpelCom - Contacts )〕 Since 2009, OJSC VimpelCom has been a subsidiary of VimpelCom Ltd., which is based in Amsterdam. VimpelCom's main competitors in Russia are Mobile TeleSystems and MegaFon. The commercial service was launched under the Beeline brand, a brand developed by Fabela in late 1993 to differentiate the company as a youthful and fun company, rather than a technical company. The name comes from the English term "beeline", meaning the most direct way between two points. VimpelCom relaunched Beeline with the current characteristic black-and-yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness, friendliness, effectiveness, simplicity, and positive emotions; with a new slogan "''Живи на яркой стороне''" (''Live on the bright side''). The rebranding campaign was hugely successful and the principles associated with the brand captured hearts and minds.〔(【引用サイトリンク】url=http://www.vimpelcom.com/cp/brands.wbp )〕 ==History== VimpelCom was founded in 1992 and initially operated AMPS/D-AMPS network in Moscow area. In 1996 it became the first Russian company listed on the New York Stock Exchange (). In 1997 the company began GSM network roll-out and in 2001 it started GSM networks throughout Russia's regions, having gradually increased its regional presence to the majority of Russia's territory. In 2004, VimpelCom, in its first move outside Russia's territory, acquired Kazakhstani cellular operator KaR-Tel (brand names K-Mobile and Excess).〔(【引用サイトリンク】title=Vimpelcom - History - 2004 )〕 In November 2005 VimpelCom stepped further with foreign acquisitions by acquiring 100% of Ukrainian RadioSystems, a marginal Ukrainian GSM operator operating under the Wellcom and Mobi brands. The deal has been surrounded by a controversy involving two major shareholders of VimpelCom: the Russian Alfa Group and Telenor, the incumbent Norwegian telecommunications company. The company's current (as of July 2008) license portfolio covers a territory where 97% of Russia's population resides, as well as 100% of the territory of Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia, and Armenia.〔(【引用サイトリンク】title=VimpelCom - Geography )〕 VimpelCom also has a 49.9% stake in Euroset, the largest mobile retailer in Russia and the Commonwealth of Independent States (CIS).〔(【引用サイトリンク】title=VimpelCom )〕 In May 2010 VimpelCom merged with Kyivstar to form VimpelCom Ltd., the largest telecom operator group in the CIS. Alexander Izosimov, CEO of OJSC VimpelCom, was appointed president. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Beeline (brand)」の詳細全文を読む スポンサード リンク
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